Shaping New Tomorrow
“We are very happy with the huge impact that we’ve experienced on Instagram. The strategic approach and the execution really helped us increase our follower base and engagement rate, so I can totally recommend their SoMe services.”
- Christian Aachmann, Chief Brand Officer
About the brand:
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Shaping New Tomorrow is a Danish apparel company that specializes in innovative and comfortable men's clothing. Originally driven by the three founders' personal quest for stylish and comfortable business attire, it has now evolved into a brand that offers an alternative to conventional professional wear. Renowned for its commitment to quality, innovation, and sustainability, Shaping New Tomorrow has established itself as an industry leader and has expanded its presence into new markets.
The case:
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To enhance its presence on Instagram, aiming to increase their follower base and engagement, we developed a customized growth strategy that encompassed the following elements:
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Crafting relevant content assets tailored to the brand's target audience.
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Implementing an influencer strategy that seamlessly integrated with the brand.
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Creating a growth strategy for ads management.
By implementing these strategies, we achieved a remarkable 34% increase in Instagram followers in nine months, raising the count from 56,400 to 75,900. We were also able to increase the engagement rate, escalating it from 0.5% to over 1% organically and to over 4.5% averaged with paid engagement.
To accomplish these outcomes, we first analyzed Shaping New Tomorrow's audience and devised a strategy to effectively engage with them by creating distinct marketing personas. To expand the brand's reach, we then employed an ads management strategy that utilized compelling and captivating content developed both by us and influencers.
The ads management strategy played a crucial role in this project, allowing us to target potential customers who had not yet discovered the brand. By skillfully integrating all these tactics, we successfully drove tangible outcomes for Shaping New Tomorrow and enhanced their online visibility.
Overall, it was a great experience to collaborate with a brand as inspiring as Shaping New Tomorrow.
If you are seeking an agency that comprehends your specific requirements, our team is dedicated to supporting your success.
